Martial Arts Video War

As a test, I recently sent out two martial-arts videos to subscribers of two of my other lists.

One video was 15 minutes long; the other was a 3-minute vid. Do you know which video is selling the most copies of How to End the Fight with One Hit?

First, a breakdown of what each covered. Then, I’ll share the results of the test. And finally, you can watch the videos for yourself … and comment, if you’d like.

15-minute Video:

• me reading the slides that appear on the screen
• a few video presentation effects
• some background music and sound effects
• features and benefits of End the Fight with One Hit

3-Minute Video:

• quick solve for a customer problem
• no boring slideshow ‘script’ slides
• photograph examples
• free resource
• paid resources
• minimal sound effects

Which Video Is Outselling the other at an 8:1 ratio?

I couldn’t believe it when I saw the statistics, but  …

drum roll, please …

the long video (15-minutes of boring monologue) is far outselling the short, more specific one (3-minute slideshow). In fact, for every eight ebooks of How to End the Fight sold through the long presentation, only one sell from the “Being Helpful” tip.

Curious?

Comments?

Tags: joint locks, martial arts tactics, martial arts videos, tactics, win fight fast, win fight videos, wrist locks