Affiliate Program Start-up Newsletter
This is a 100% opt-in newsletter delivered to
all those interested in passing along good martial
arts information, for fun and for profit. Your email
address is protected -- we won't share your
information with anyone. We Promise.
If you ever have comments or concerns, please email
Keith Pascal at: concerns@kerwinbenson.com
Contents:
1. Free eBooklets: What Is This Affiliate Program?
2. Making Money -- From Low Key to Heavy Promotion
3. More Ways To Market -- It's Almost Automatic
4. Our Valuable Line of eProducts
5. Can "You" Buy These Products at a Discount?
6. Easy Steps To Get Started Now!
7. Contact us
1. Free eBooklets: What Is This Affiliate Program?
At its most basic level, this program, which is
absolutely free to join, gives you a way to hand out
Free eBooklets on the martial arts to visitors of your
web site, your customers, prospects, and even your friends.
But it's so much more than that. With just a little bit
more effort, you could turn this program into a cash cow.
"A little more effort" translates into doing an easy step
or two -- sending an email to your newsletter subscribers,
posting a link on your site, etc....
In exchange for this small effort, you get a percentage
of every eSale that comes our way as a result of your link --
from eBooklets that you pass out, from a link on
your site, a letter with a link to a friend, etc....
Why Are We Giving You 30% ?
Let me take off my "humble pie hat" for just a second.
I have written some great eBooks. They really are loaded
with information that "you can't get anywhere else." Kerwin
Benson Publishing has dubbed this information "The Hidden
Gems of Martial Arts."
So,the task of on-line promotion has fallen on my shoulders.
Who knew that in today's society, authors have to promote
their own works along with the publishers?
I can't do this on-line effort alone. Just about
everyone who buys my books comments on how much
they enjoy the useful information. They are delighted
with their purchase. Yet, I am only reaching the
smallest fraction of martial artists on the Net.
I need your help.
A quick search on one of my handy-dandy Search Engines
listed over 100,000 web pages with martial arts
themes. Over 100,000 !!!
As I said, I can't do it alone.
So, with Kerwin Benson's approval, I am spreading
the wealth. I realize that most martial arts suppliers
only offer 10 - 15% in commission.
I'm not dumb -- if I had a choice to push other folks'
martial arts books for 10%, or mine for 30%, I know
which I'd choose. How about you?
Getting 30% is as easy as setting up a link on
your home page, or adding one to your sig. file
for your e-mails. And if you have never set a link,
I can help with that too. It's as easy as cutting
and pasting one sentence.
But why stop there?
I wrote three eBooklets (so far) that you may use
anyway you wish -- as long as you leave them intact.
Once you get your affiliate link, e-mail me, and
I'll make your link active at the end of the eBooklet
of your choosing.
Then you hand that book out to anyone you can. Even
offer it for free on your site.
Anyone who clicks through your link to our site
gets "tagged" with your cookie. If they buy, now
or in the future, you get 30% of the eProduct
sale. Automatically.
You don't deal with orders. You don't deal with
customer service. You don't have any hassles. You
just collect your 'referral fee.'
You get checks sent to you in the mail up to
twice a month.
What's even better -- in the eBooklet is a message,
telling the reader to spread it to his/her friends in
the martial arts. And their friends will then spread
it to their friends, and so on, and so on.
And all of these copies will have a link with 'your'
affiliate code. Wow.
Read about the three eBooklets in the next section
of this newsletter....
(This is getting exciting!)
2. Making Martial Arts Money -- From
Low Key to Heavy Promotion
Maybe you don't care about making money -- you just
want to be able to hand out a free eBooklet or two on
the martial arts.
Or you could use one to draw traffic to your site. You
could offer it in exchange for an email address. You
could just hand it out as a free gift to fellow martial
artists. You could give copies to all of your students.
Everyone appreciates a free gift. They'll especially
like these eBooklets. They are definitely not 'fluff.'
These are not some excuse for blatant advertising. Each
eBooklet offers valuable information. Sure, occasionally
I mention one of my books, but you don't get a bunch of
hard-sell. Just practical exercises and tactics for
martial arts and self defense.
-=-=-=-=-=-=-
My Advice
Start with one eBooklet. Don't offer all three at
once. Spread it out, so you can repeatedly offer
fresh material. Don't give them all three at once,
and then be 'dry' for the future. It's better to offer
three gifts separately than one bigger gift, right?
Which eBooklet is right for you?
1) Kick My Tummy: Getting The Most From This Exercise
This is a great exercise for a full martial arts class.
Find all the uses of pairing up partners for some round-
housing to the stomach. (20 pages)
-=-=-=-=-=-=
2) Bodyguard Training: Moving Someone Through a Crowd
Bodyguard training from a martial arts perspective --
learn how to move smoothly through a crowd. Discover
ways to defend someone else from all angles. Even get a
few tips of what to do if someone from the crowd grabs
for your charge. (16 pages)
-=-=-=-=-=-=
3) Sell A Lot More Martial Arts Supplies and Books (Off-Line)
7 Very valuable tips on little-known methods for
increasing your sales. Do you cater to folks who
own martial arts schools or stores? This book offers
practical tips that you can immediately use to increase
your sales. (17 pages)
-=-=-=-=-=-=
As I said, as soon as you e-mail me your new affiliate
link, I'll make you a personal copy of the eBooklet
of your choice.
At the end of the eBooklet, I'll give credit to you
for handing it out. How would you like your
credit to read?
"This eBooklet was provided to you by:"
"Joe Shmoe -- Taekwondo Instructor,
2nd Degree Black Belt"
"Sensei Joseph P. Shmoseff"
"Katie's Martial Arts Supply Company"
3. More Ways To Market -- It's Almost Automatic
Besides handing out eBooklets, you can get folks to
our site in other ways. Pick the one that works
best for you.
** Market To Your Own Newsletter or ezine **
Do you put out a newsletter on-line (or off)? This is
true, joint-venture marketing. Mail a letter endorsing
either "Wrist Locks: From Protecting Yourself to Becoming
an Expert," or our newest eBook, "Secrets of Teaching
Martial Arts More Effectively."
If you need help writing the letter, we'll e-mail you
a few samples. You are welcome to use them as is, or
for the strongest effect, add your own words and feelings
about the eBook. Either way, be sure to work your affiliate
link into the message. I really do want you to get your 30%.
Another great way to use your newsletter to market
your affiliate link is to provide a useful article with
your link at the bottom.
Write your own, or borrow one from us. We have both
short articles, and feature articles that subtly tie
into either Wrist Locks or Teaching Martial Arts.
-=-=-=-=-=-=-=-
** Links On Your Site **
Personally, I think text links worked into the copy
of your site are much stronger than banner ads. But
if you want, I can provide both standard size banners
and postage stamp links.
I'll post a page of our various options, as soon as
enough folks start making requests. Until then, just
let me know what you need.
I'll send you the link, and you just have to paste
in your affiliate code word, OK?
-=-=-=-=-=-=-=-
** Sig File **
Need a small classified ad for the end of one of
the Wrist Lock articles? Do you need a small teaser for
one of your own articles?
Or would you like to provide a link every time you
send an e-mail?
I have some sample sig files. Use them if you'd like --
however you'd like.
Be sure to add your own affiliate code ;-)
-=-=-=-=-=-=-=-=-
**** Warning ****
No SPAM allowed. We do not support any form of
SPAM advertising. SPAMMERS WILL BE IMMEDIATELY
DROPPED FROM OUR PROGRAM !!!
Use ethical marketing methods, like those mentioned
above, only.
After all, do you like getting tons of
junk mail? Neither do I. Don't do to others what
you don't want SPAMMED on yourself.
4. Our Valuable Line of eProducts
Just released! Brand-spanking new!
"Secrets of Teaching martial Arts More Effectively" is
hot off the press -- metaphorically speaking. That means
nobody has seen it yet.
This was the most requested subject in our ezine poll.
You have an automatic market, not only with martial arts
black belts and teachers, but with all advanced students
who one day hope to get there. They need to learn excellent
teaching skills now. This way, their students will improve
at a fast pace, even when they are just fledgling teachers.
Along with this ground-breaking work, your customers also
get 3 Bonuses in eBook format:
1) 21 Ways to Energize Your Martial Arts Class (42 pages)
2) Become a Super Martial Arts Teacher in 72 Hours (27 pages)
3) Get Your Students To Practice Martial Arts Outside of
Class (42 pages)
Not only that, Kerwin Benson Publishing is known for
over-delivering. Your customers may find one or two
extra articles or reports enclosed with their download.
They get all four books for only $39.95 (and you
get 30% of that -- cool.)
-=-=-=-=-=-=-=-=-=-
Our other main promotion is for the new eBook version
of "Wrist Locks: From Protecting Yourself to Becoming
an Expert."
Off-line, the hardback version has received some very
nice reviews and testimonials --especially from the Law
Enforcement communities. It got great reviews in Police
and Security News, The Rap Sheet (Book 'Em), and
American Police Beat.
Still, this book is relatively unknown to the martial
arts community. It is also ripe for the self-defense market.
And now, instead of buying it for $35, plus postage and
handling, in hardback (no affiliate commissions available
on hardbound editions), you can download it electronically
(PDF file) for only $20.
And for their $20, they also get two bonuses:
1) The Speed-e-Book (35 pages)
Originally offered as a two-page article on quick
reactions, it has been our most popular report. Now, I
have expanded it to a 35-page eBooklet that includes
sections on: Speedy Reactions, Speedy Secondary Hits,
Speedy Defense Techniques, and Fast Kicks.
2) Become The Martial Artist You Were Meant To Be, By
Taking Charge Of Your Learning (53 pages)
Discover ways to build new techniques, solidify your
martial arts goals, pare your techniques down to an
efficient system, etc. Also, learn to consider range,
timing, and distance.
-=-=-=-=-=-=-=-=-=-=-=-
Of course, all of the Kerwin Benson products come
with a money-back guarantee. It's important that
customers feel super-satisfied with their purchases,
wouldn't you agree?
5. Can "You" Buy These Products at a Discount?
Some of you are probably thinking, "These look like
great products. I could just buy them through my own link.
Then, my commission would serve as a discount."
Please don't do that. It's unethical. If we allowed that,
then nobody would pay retail. Everyone would just sign up
as an affiliate, then buy a copy for themselves,
and then never use the affiliate link again.
But I understand your desire for a good deal. These are
great eBooks. And you want to try them out before you
heavily promote them, right?
It makes sense. So...
If you sell two copies of any of our products, you may
get a copy for yourself FREE.
-- Free --
That's right -- just let us know, that you have sold
two copies of something, and as soon as we verify the
sales through Clickbank, we'll give you a copy
for yourself, OK?
BTW -- You can also check on your commissions at
any time through Clickbank. They have a great
support system, should you ever need any help.
So, which eProduct are you going to sell two copies of
first, "Wrist Locks," or "Secrets of Teaching Martial
Arts More Effectively"?
6. Easy Steps To Get Started Now!
1) Join Clickbank. It's very easy. Just click here:
http://zzz.clickbank.net/jmap/?m=kerwin&c=http://clickbank.com
Follow their easy directions and fill out their form.
-=-=-=-=-=-=-
2) Send us your link. Here are a couple of examples:
(Sample --If you are linking to the wrist Locks Page)
http://www.kerwinbenson.com/?hop=hometutor.kerwin
(Sample --If you are doing the selling and just want
to link to the order page)
http://www.clickbank.net/sell.cgi?kerwin/1/wristlocks
** Important **
When you send us your code, be sure to tell us which
eBooklet you'd like to offer your customers, and how
you'd like to be credited in the sponsor message, below
your affiliate link.
-=-=-=-=-=-=-
3) Choose how your going to spread your affiliate
link to the world. Will you use your newsletter, a
sig file for posting to discussion groups, or a
link on your site? Maybe just the eBooklets?
Where do you get the most traffic?
Think of it this way -- at first you may have to
send out an email or two to spread your link.
Eventually, you want your links set in places
where folks will click automatically. Like with
the eBooklets that spread across the Net. Once
they are sent out, and continue to get passed
around, they could have a viral effect for
years to come.
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